Report: Ads Mustn’t Undermine Internet Video

U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens per week — 20% of all video seen on these devices. This represents a tremendous opportunity for advertisers, according to a new report, Tracking Eyeballs: Video Analytics and Measurement, by industry research firm Park Associates. Park Associates forecasts total digital … Read more

Innovativ Plans Niche Channel for Lovecraft Fans

Innovativ Media Group said it will launch a niche subscription streaming channel, HPLovecraft.TV, later this summer. The channel will also be embedded into The Lovecraft Ezine, a free online pub that’s “devoted to weird fiction, cosmic horror, and the Cthulhu Mythos.” The initial programming on HPLovecraft.TV will consist of an original 30-episode animated web series, … Read more

Free ‘Ray Donovan’ Premiere

Non-Showtime subscribers can watch a free, TV-14 rated version of the season four premiere episode of its award-winning series Ray Donovan, starring Liev Schreiber, on YouTube and SHO.com. The start of the new season finds Ray, an in-demand professional fixer in Los Angeles, seeking redemption following his murder confession to a priest. The series also … Read more