Warner Bros. Digital Networks Takes Shape

Warner Bros. formed a new division, Warner Bros. Digital Networks, to focus exclusively on digital and OTT (Over-the-Top) video services – in other words, TV shows and movies not tied to cable or satellite. The company said to expect announcements of more streaming services in the coming months. Warner Bros.-owned digital networks already include DramaFever, … Read more

YouTube Goes After Premium Subscribers

YouTube is already the largest ad-supported video site in the world, according to Bloomberg. Recent developments suggest, however, that it’s increasingly focused on securing paying subscribers. Noting previous failed efforts at establishing a premium platform, Motley Fool’s Rick Munarriz sees promise in YouTube Red, the $9.99 per month service that launched in October 2015. YouTube … Read more

New Content Lures More Subscribers to Netflix

  TheStreet’s Andrew Hedlun writes that streaming giant Netflix’s future is looking rather rosy, at least short term, thanks to new content-driven subscriber growth. Hedlun refers to a Cantor Fitzgerald report highlighting Netflix’s new original television series and features, as well as plans to exclusively stream popular Walt Disney films and television programming. The report … Read more

Dove Channel Looks to Growth

Cinedigm’s Dove Channel, looking to grow its “family friendly” streaming service, has enlisted Rakuten Marketing to create a national affiliate program targeting mommy and faith-based outlets.   An affiliate program works by running ads that link to an advertiser’s site (in this case, Dove Channel) over a network of targeted online publications. Dove Channel, which launched … Read more

AT&T Hopes Connecting Its DirecTV Service to Cars Will Drive Video Consumption

The Washington Post’s Brian Fung reports AT&T plans to offer to wireless customers its pay-tv service, DirecTV, directly in their cars. Although AT&T hasn’t given a service launch timeline, Fung writes about the additional revenue-generating potential of providing data-hogging video to vehicles that are connected to its cellular network. Chris Penrose, senior vice president of … Read more