Dove Channel Looks to Growth

Cinedigm’s Dove Channel, looking to grow its “family friendly” streaming service, has enlisted Rakuten Marketing to create a national affiliate program targeting mommy and faith-based outlets.   An affiliate program works by running ads that link to an advertiser’s site (in this case, Dove Channel) over a network of targeted online publications. Dove Channel, which launched … Read more

AT&T Hopes Connecting Its DirecTV Service to Cars Will Drive Video Consumption

The Washington Post’s Brian Fung reports AT&T plans to offer to wireless customers its pay-tv service, DirecTV, directly in their cars. Although AT&T hasn’t given a service launch timeline, Fung writes about the additional revenue-generating potential of providing data-hogging video to vehicles that are connected to its cellular network. Chris Penrose, senior vice president of … Read more