Streaming Services Rival Broadcasters on Social Media

Engagement Labs, creator of the eValue™ score, has released its rankings of the top performing broadcast networks and streaming services on social media. Each network and streaming service was assessed for “responsiveness,” “engagement,” and “impact.” Among the streaming content providers, Hulu nabbed the top spot on Facebook, despite posting less frequently than competing streaming services, … Read more

US-Canadian Internet TV Market Could Reach $24.39 Billion in 2021

Industry analyst firm Digital TV Research predicted that Internet-delivered, aka Over-The-Top (OTT), television and video revenues in both Canada and the US will reach a combined $24.39 billion in 2021, up from $2.67 billion in 2010 and $15.39 billion in 2015. The new report, North America OTT TV & Video Forecasts, said there were 81.81 … Read more

Viewers Could See Advertising on Netflix and Amazon Prime

  Netflix and Amazon Prime Video subscribers could see advertising-supported programming in the future.  That’s the conclusion of a new study by market research firm GfK of 2,311 American consumers ages 13-64, including 1,007 regular users of major streaming services such as Netflix, Hulu, Amazon and YouTube. The study, Comparing Streaming Services 2016, suggests that Netflix and … Read more

Warner Bros. Digital Networks Takes Shape

Warner Bros. formed a new division, Warner Bros. Digital Networks, to focus exclusively on digital and OTT (Over-the-Top) video services – in other words, TV shows and movies not tied to cable or satellite. The company said to expect announcements of more streaming services in the coming months. Warner Bros.-owned digital networks already include DramaFever, … Read more

YouTube Goes After Premium Subscribers

YouTube is already the largest ad-supported video site in the world, according to Bloomberg. Recent developments suggest, however, that it’s increasingly focused on securing paying subscribers. Noting previous failed efforts at establishing a premium platform, Motley Fool’s Rick Munarriz sees promise in YouTube Red, the $9.99 per month service that launched in October 2015. YouTube … Read more

New Content Lures More Subscribers to Netflix

  TheStreet’s Andrew Hedlun writes that streaming giant Netflix’s future is looking rather rosy, at least short term, thanks to new content-driven subscriber growth. Hedlun refers to a Cantor Fitzgerald report highlighting Netflix’s new original television series and features, as well as plans to exclusively stream popular Walt Disney films and television programming. The report … Read more

Dove Channel Looks to Growth

Cinedigm’s Dove Channel, looking to grow its “family friendly” streaming service, has enlisted Rakuten Marketing to create a national affiliate program targeting mommy and faith-based outlets.   An affiliate program works by running ads that link to an advertiser’s site (in this case, Dove Channel) over a network of targeted online publications. Dove Channel, which launched … Read more