Churn, Churn, Churn

(Above source: Deloitte)

If you’ve been adding or subtracting subscription streaming services since the Covid-19 pandemic began, you’re not alone. But, before your next change, wouldn’t you like to know which streamer offers the most highly rated movies and TV shows?

Subscription streaming users now pay for an average of four services, up from three pre-Covid, according to a just-released Deloitte study. On the other hand, 17 percent of current subscribers cancelled at least one paid streaming service since the start of the pandemic.

Deloitte
(Source: Digital Media Trends, 14th edition, COVID-19 survey. Deloitte Insights)

Data just in from streaming guide JustWatch may help explain which subscription streamers are benefitting – and which are hurting — from all this subscriber churn.

JustWatch reports that Amazon Prime offers the most movies and TV shows with an IMDb rating of 8 or higher – almost twice as many as Hulu, and way, way more than newcomers Disney+ or HBO Max.  

JustWatch
(Source: JustWatch.com — movies and TV shows clustered by IMDb rating per streaming service — as of 06/2020)

But the above figures are based on sheer quantity. Looking at the numbers from a different perspective, JustWatch found that 50 percent of Amazon’s Prime catalog has IMDb ratings between 5 and 7, and that HBO Max offers twice as many titles having a rating of 8 or higher than either Disney+ or Netflix.

JustWatch
(Source: JustWatch.com — movies and TV shows clustered by IMDb rating per streaming service — as of 06/2020)

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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