Soupy Sales is Back!

(Photo: Soupy Sales and friends. Source: IMDb)

“Soupy Sales is coming back,” read yesterday’s email from JLTV. We could almost hear the late comedian responding, “That’s funny, I didn’t know he left!”

In all seriousness, it appears that The Soupy Sales Show had left JLTV due to the end of a licensing deal with Sales’ estate. But JLTV said that, based on viewer outrage, “The estate was so touched by the outpouring of support for the Soupman that they have agreed to extend the license.”

So Soupy is now back on JLTV, weekdays at 3:30 pm ET and Thursdays at 9:30 pm ET/PT.

The Soupy Sales Show, a kids’ show whose irreverent humor also appealed to adults, had numerous iterations during its quarter-century on the air (1953-1979): a local show in Detroit, Los Angeles and New York, a network show (ABC), and a nationally syndicated show.

JLTV streams live for free at in addition to availability on DirecTV and some cable systems.

Prefer to watch Soupy on demand? You can stream 12 episodes: six in black and white from The Soupy Sales Show’s 1964-1966 heyday on New York’s WNEW-TV (the video above); and six in color from The New Soupy Sales Show, syndicated during the 1978-1979 season. They’re available to Amazon Prime subscribers, or free to all at SnagFilms.  

Which version of Soupy is on JLTV? Yesterday, at least, it was The New Soupy Sales Show. But that’s not so bad, since the six episodes available online also feature such guest stars as BB King, Chaka Khan, The Temptations, Dusty Springfield and, in the episode below, Alice Cooper, Dick Clark and A Taste of Honey performing “Boogie Oogie Oogie.” But first, how many punchlines can waiter Soupy come up with to the complaint that “There’s a Fly in My Soup”?

Need more proof that Soupy’s humor also attracted celebrities? Here, from the mid-60s, he plays a waiter again, but this time his customers include Frank Sinatra and Sammy Davis Jr. Be prepared for lots of a Soupy staple: getting a pie in the face.

And here, from a 1966 ABC primetime pilot, The Soupy Sales Hour, Soupy welcomes Ernest Borgnine and a surprise guest at the end of the segment:

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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