Food Network Kitchen

Food Network Kitchen, a new subscription streamer, plans to launch in late October with 25 live weekly cooking classes, more than 800 on-demand cooking classes, 3,000 other instructional videos, 80,000 recipes, and commercial-free favorites from Food Network.

The live classes will be taught by such luminaries as Bobby Flay, Rachael Ray and Martha Stewart. Class length wasn’t revealed, but they’ll include time for live talk with viewers. In select cities, you’ll also be able to get home delivery of featured ingredients via Amazon Fresh.

Food Network Kitchen’s recipes will feature step-by-step cooking instructions from such chefs as Giada De Laurentiis and Ina Garten, and such home cooks as Valerie Bertinelli and Molly Yeh.

The Food Network shows on the new service include 30 Minute Meals, Barefoot Contessa, Brunch @ Bobby’s, Girl Meets Farm, Good Eats, Guy’s Ranch Kitchen and The Pioneer Woman. 

Food Network Kitchen will be available at launch on iOS and Android devices, and on Amazon’s Echo Show, Fire TV and Fire Tablets. Through an agreement with Amazon, Food Network Kitchen will offer Alexa voice integration, such as saving recipes from classes and calling them up later while in the kitchen.

“We want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again.” said David Zaslav, President and CEO of Discovery, Inc., owner of Food Network.

You’ll be able to get Food Network Kitchen free for three months at launch, followed by a charge of $6.99 a month or $47.99 for a year. A “limited selection” of videos and recipes will also be free to all without signing up.

Food Network Kitchen promises additional device access in 2020, plus a 24/7 “Kitchen-on-Call” service. The price of an annual subscription will also go up — to $59.99 a month.

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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