ShemarooMe Launches

(Above: ‘Sharato Lagu.’ a 2018 romcom, is a featured film in ShemarooMe’s Gujarati category)

ShemarooMe, a subscription streaming service from a 57-year-old Indian entertainment giant, has launched in the US.

Targeted to Indian American viewers, the service divides its 3,700 titles into seven categories: Bollywood Plus, Bollywood Classic, Kids, Gujarati, Punjabi, Marathi and Bhakti.

ShemarooMe also has 15 linear TV channels, including live feeds from several Indian temples.

You can subscribe to ShemarooMe for $4.99 monthly/$49.99 annually per category. Or get an all-access plan for $9.99 monthly/$99.99 annually.

ShemarooMe is currently available at, and via apps for iOS or Android, with availability promised soon for Fire TV Stick, Apple TV and Roku.

Prefer free streaming? Or English? Shemaroo also boasts of 50 YouTube channels, which it says get 25 million views daily. One of them is Shemaroo Bollywood English Dubbed, which presents full movies. Here’s the latest, Apartment, a 2010 romantic thriller:

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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