‘Lego Movie’ Free

(Above: ‘The Lego Movie’)

Today only, you can stream 2014’s The Lego Movie – normally a $3.99 rental – absolutely free on YouTube.

But there’s a catch. No, not a Black Friday offer for Lego toys. Instead, all you need do is watch a trailer for The Lego Movie 2: The Second Part, premiering in theaters on Friday, February 8.

To see The Lego Movie free today, go to YouTube and enter “Brick Friday” into the search box. You should then see a “promoted” video for the upcoming movie atop the search results. Click or tap on that to start viewing.

The official announcement from Warner Bros. and YouTube didn’t make it clear, but we’ll assume The Lego Movie will start automatically after the coming attraction.

But, if you just want to see a trailer for The Lego Movie 2, here you go:

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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