Shop While You Watch

(Above: ‘Little Women, Big Cars’ on Alecia)

Alecia, a free streaming service that launched last week, wants to make money not through ads but through sales of products you see in its videos. You can shop instantly by clicking or tapping on featured items.

Alecia breaks down its content into “day” and “night” categories. In reality, though, you can watch whatever you want at whatever time of day. It’s an on-demand service, after all!

“Day” focuses on short-form lifestyle shows in such areas as cooking, beauty and exercise. A seven-minute boxing workout, for instance, allows you to shop instantly for boxing gloves and hand wraps. A four-minute show titled Thermal Facing Cleansing sells…you guessed it…facial cleanser.

“Night” currently features a bunch of reality series, including a Canadian home renovation show Worst to First, and a South African tattooing show Rumble & Hum. Products associated with the latter include sunglasses, wood trays and a Sherpa jacket.

There’s also one comedy series: Little Women, Big Cars, directed by Melanie Mayron, about the travails of four suburban soccer moms. The cast includes Julie Warner, Amy Yasbeck, Romy Rosemont, and Kristy Swanson, and the products you can buy include a full-zip hoodie, “classic” canteen, men’s shorts, and a men’s muscle shirt. We assume those choices will make sense once you start watching the 2012 series, which originally ran, we kid you not, on AOL! Here’s the trailer:

Little Women, Big Cars was acquired in a deal with Kew Media Distribution announced Tuesday that also brings Crawford, a CBC comedy series about a dysfunctional family starring Jill Hennessy, to Alecia.

The service also announced a deal with Warner Bros. for exclusive on-demand streaming of the first three seasons of ABC’s Bachelor in Paradise. Season five concluded last month on ABC.

You can find Alecia at Alecia.com, or via iOS and Android apps.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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