The Chicken Soup Pivot

Chicken Soup for the Soul (CSS) Entertainment, a purveyor of uplifting video content, announced plans to acquire Pivotshare.

Pivotshare is said to have 25,000 subscribers for a variety of video-on-demand streaming services. Purchase price will be $4.35 million, the bulk of which will come through CSS Entertainment stock (Nasdaq: CSSEP).

CSS Entertainment, whose current activities include ownership of free streaming service Popcornflix and distribution of Ashton Kutcher’s free APlus service, said it would now use Pivotshare to launch its own subscription streaming efforts.

William J. Rouhana, Jr., CSS Entertainment’s chairman and CEO, noted that much of Pivotshare’s 28,000 hours of current content “fits with the Chicken Soup for the Soul brand.”

Yet the press release announcing the deal didn’t get any more specific about that content than saying it includes “music, sports, religion, arts and culture, lifestyle and family.”

So The Savvy Screener investigated.

Arriving at pivotshare.com/discover, we found available subscription services divided into 11 categories. They follow, with examples:

Fitness

Into pole dancing or pole exercising? There’s a streaming service for that. No, make that two! You can choose between Complete Pole (pictured right) or Power Pole Sports. Four yoga services are also available, as is Total Body Transformation, where Tracy Campoli will be your daily “personal trainer.”

Sports

Sometimes you just can’t tell the sports by the titles. To name a few, Chukker.TV is a polo service, In the Spread teaches fishing skills, and SKLZ provides soccer training. Other sports are also covered, but one sport has so many channels that it gets its own category.

Wrestling

You can choose from Highspots Wrestling Network, ICW On Demand and seven other selections.

Science/Tech

SampleCraze may be worth sampling for budding audio producers, but the category offers at least four other music production-oriented services: Production Expert, Home Studio Trainer, Reaktor Tutorials and ADSR.

Arts/Culture

OAS (Oriental Art Supply) teaches you how to do brush painting of 108 flowers. Two other channels offer art classes, one provides Spanish-language cooking instruction, and one called Texas to the Delta apparently teaches blues guitar, but its link was broken this morning.

Lifestyle

If you’re a fan of fighting games, zombies (pictured right) or horsemanship, Pivotshare has a channel for you.

Film

Cult movie fans will enjoy Cultorama but perhaps not The Chicago International Social Change Film Festival. Bongflix offers Bengali movies and series.

Religion

DeepWardly helps “you take your prayer and relationship with God deeper.” Scholarview and in:ciite are Islamic services.

Kids & Family

Half the featured channels in this category produced broken links this morning, but we were able to access Miss PattyCake, Ribert & Robert’s Learning League and WeeBee World.

Dance

We would have put these services under “Arts/Culture,” but try out some new movies with City Dance Live and Steve Zee’s Tap Academy Online.

Professional

Services designed for “professional training and education” include The Salon Guy and Sam Villa (pictured below) for budding hair stylists, and Ted Gibson for celebrity fashion.

For a complete list of Pivotshare subscription streaming services. prices and more info, visit pivotshare.com/discover.

 

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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