Hip Hop ‘Rapture’

(Above: ‘Rapture’)

Mass Appeal started as a “graffiti ‘zine” in 1996. Now it’s a multi-faceted media company focused on youth-driven urban culture.

Tomorrow, March 30, Mass Appeal will debut Rapture, an eight-episode Netflix series about hip hop.

The show promises to stare “directly into the bright light that hip hop culture shines on the world” and not “blink.”

Expect profiles of Nas (who became a Mass Appeal investor in 2013), Dave East, T.I., Rapsody, Logic, G-Eazy, A Boogie wit da Hoodie, 2 Chainz and Just Blaze.

Rapture looks at “the artists’ lives with their families and friends … in the studio and grinding on tour, (and) … experiencing the ecstatic power of moving the crowd.”

“Way back, when hip hop culture was in its gestational phase, the powerful message therein didn’t go much further than the five boroughs of New York City. Today, rap music is the heartbeat of Mother Earth,” said Mass Appeal’s Sacha Jenkins, who is also one of the directors for the series. “We’ve been telling hip hop stories since ’96, and as natives we feel it is our duty to do the movement justice. Rapture is bangin’. Straight up.”

For more, visit Netflix.

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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