Lifestyle Gurus Rule

(Above: the Scott twins)

Drew and Jonathan Scott, twin brother reality stars of Property Brothers and its spinoff Brother vs. Brother, have launched, a site for short-form lifestyle videos from social media stars. says it already has 28 “Gurus” on board, including the brothers themselves and William Shatner. Only 18 of them, though, currently have shows on the site, and Shatner isn’t one of them.

What’s available now are one or two episodes of shows grouped under six categories:

Food, including Techy Treats with Justine Ezarik (iJustine)

Fashion, including Elements of Style with Catherine Sheppard

Entertainment, including The Changeup with Ross Smith

Home, including Setting the Stage with Drew Scott

Health, including Fad or Fit with Caleb Marshall (aka “The Fitness Marshall”)

Travel, including Travel Pockets with “Candy & Crystal.”

For more info, or to see the shows and suggest topics for future episodes, visit

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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