Redbox Does Streaming

Redbox, whose red DVD rental kiosks are a familiar presence at US shopping malls and supermarkets, has launched a streaming service, Redbox On Demand.

Described as “in public beta,” the streamer allows customers to rent or purchase movies and TV shows for viewing online.

Redbox On Demand offers “many of the same new-release movies available at the Box, and also expands the library to include a growing collection of hit movies and TV shows for rental or purchase on demand,” the company said in a statement.

(Source: PRNewsfoto/Redbox)

Pricing starts at $3.99 for 48-hour movie rentals and $9.99 for purchases. New releases, which cost extra, include Wonder WomanKingsman: The Golden Circle, Detroit, Logan Lucky and Despicable Me 3. TV series such as American Horror Story, This is Us, Orange is the New Black, and Feud: Bette and Joan can be purchased starting at $1.99 per episode or $19.99 per season.

Streaming rentals and purchases are available at the Redbox website, via the Redbox app for Android and iOS-enabled devices, on Roku, and through Apple TV, Chromecast, LG and Samsung Smart TVs. For more on device streaming options, visit Redbox.

Redbox reports that more than 35 million customers have downloaded the app which was originally designed to help people browse and reserve discs for pick-up at the kiosks.

The company, which claims that its kiosks average 1 million disc rentals a day, isn’t saying goodbye to brick and mortar. Redbox has “installed more than 1,700 net new rental kiosks in 2017, with more installations planned in 2018.”

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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