Smartphone Streaming

More than half of US smartphone users – 57% – watch video content via an app at least once a month, according to industry analyst firm The NPD Group.

iOS users are more likely than Android users to watch video – 66% versus 49%. NPD said video accounts for 78% of total cellular and wi-fi data used by smartphone owners on mobile and fixed networks.

The most popular video apps? YouTube is tops for both iOS and Android users (45% use it monthly), with Netflix second at 18%. About a quarter of iOS owners access Netflix, compared to just 10% of Android users.

“Access to content is becoming a key differentiator for carriers, in addition to unlimited data plans that allow consumers to watch OTT video at home and on the go with peace of mind,” said Brad Akyuz, director and industry analyst for NPD’s Connected Intelligence. “As the installed base of smartphones with large displays grows, we expect mobile video data consumption will do the same.”

According to the Application and Convergence report from NPD’s Connected Intelligence, 57 million US households own a TV-connected device, up from 50 million a year ago. That is also causing a usage increase across the top video streaming services.

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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