Here We Go Again?

Seven months since The Savvy Screener reported on how This Old House Insider made us jump through hoops to find its subscription price, the streaming service is still playing the same game – at least in email marketing.

This morning, we received an email proclaiming, “Claim Your Complimentary Silva Bros. T-Shirt PLUS Print & Digital Subscriptions! Start Your This Old House Insider Charter 30-Day No-Risk Trial.”

The body of the email told us little not already in that subject line (hereby nominated for The Savvy Screener’s “Longest Email Subject Line of 2017” award), except that we’re “a preferred fan of This Old House” and the offer was “guaranteed for next 48 hours only.”

So we quickly clicked on the “Claim Your Gift” button, which took us to a web page promising access to over 800 episodes of This Old House and Ask This Old House, live online Q&A sessions with show personalities, and “much more.” All we needed to do was fill out a form with our t-shirt size, name and contact info. We did that, and hit “continue.”

The next page asked for credit/debit card info to pay a $1.95 shipping/handling fee for the t-shirt. And, in small print below, it said this: “**Bonus gift included with your merchandise is a risk-free 30 days as an official member of This Old House Insider. If you are 100% satisfied with the benefits, your membership will automatically continue at the guaranteed rate of $83.64 per year billed to the debit/credit card used for this transaction.”

On a positive note, though, we checked back with This Old House Insider’s introductory page, which launched us on our initial search for the service’s price last February, and found that the $83.64 figure ($6.97 a month) is now included. Thanks!

And we’ll repeat what we said in February: “If you’re a home improvement fanatic, a continual fixer-upper, or just an avid viewer of the two TV series, This Old House Insider just might be the perfect streaming service for you.”


About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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