Demand Africa Oct. 1

Demand Africa, an English-language subscription streaming service focusing on content from that continent, is set to launch on Sunday, October 1.

Specific titles were not available, but the service comes from The Africa Channel (TAC) cable network, which features “specials, documentaries, feature films, music, biographies and cultural and historical programming” that “reflect the people of Africa, the diaspora and their influence on the world.”

Demand Africa promised more than 300 hours of content at launch, and then hundreds of additional hours of scripted series and movies in the months ahead.

The service said it will also offer short-form videos to non-subscribers. Eight TV series episodes are already available free via the service’s home page, including this 46-minute Africa Laughs:

Demand Africa will be available at, via iOS and Android apps, and on Roku, Apple TV and Amazon. Pricing was not announced.

“Demand Africa’s mission, like our principal cable offering The Africa Channel, is to demystify modern Africa and its people for our viewers,” said Narendra Reddy, executive vice president and general manager of TAC.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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