More Cord-Cutters?

The number of over-the-air-only TV homes is increasing, according to a study conducted by audience measurement firm Nielsen and commissioned by Ion Media, owner of the Ion Television, Ion Life and Qubo broadcast channels.

In the study, Nielsen found that the number of broadcast-only homes increased 41% to 15.8 million over the last five years. The study also revealed that broadcast-only homes tend to have younger viewers (median age 34.5 years versus 39.6 for total TV households) and more children (39% versus 34%). Broadcast-only homes also tend to be more diverse, with 42% representing the Hispanic, African-American or Asian demographic versus 30% of total TV households.

Ion is promoting the findings as Ion Television expands the number of its stations to 63.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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