Roku’s Free Films

(Pictured above: Will Smith in ‘Ali’)

Roku will introduce a channel giving its users free access to films and other content.

Named – what else? – The Roku Channel, it will be ad-supported, requiring no subscriptions, fees or logins. Roku promises it will “have, on average, approximately half the advertising per programming hour as compared to traditional ad-supported linear TV.”

Viewers can expect to see films such as Ali, The Karate Kid, Legally Blonde and others from studios including Lionsgate, MGM, Sony and Warner Brothers.  There will also be content from other Roku providers including American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu.

The Roku Channel will be available in the Roku Channel Store “in the coming weeks.”

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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