(Pictured above: Will Smith in ‘Ali’)
Roku will introduce a channel giving its users free access to films and other content.
Named – what else? – The Roku Channel, it will be ad-supported, requiring no subscriptions, fees or logins. Roku promises it will “have, on average, approximately half the advertising per programming hour as compared to traditional ad-supported linear TV.”
Viewers can expect to see films such as Ali, The Karate Kid, Legally Blonde and others from studios including Lionsgate, MGM, Sony and Warner Brothers. There will also be content from other Roku providers including American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu.
The Roku Channel will be available in the Roku Channel Store “in the coming weeks.”
For more information, visit Roku.com.
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