YouTube Gets ‘Savvy’

We are Savvy, a magazine-style series centered on girl culture, debuts tomorrow, September 6, on YouTube Red and  YouTube Kids.

An earlier version of We are Savvy ran for 20 episodes on Canada’s Family Channel last year, but now Annie Leblanc of YouTube’s Bratayley channel joins original hosts Spencer Barbosa, Tehya Silbermann and Sarah Webber. In addition to lifestyle segments and peer profiles, the series includes interviews with celebrities like singer Alessia Cara, model Coco Rocha, and Nashville stars Lennon and Maisy.

YouTube Red costs $9.99 a month, with a free one-month trial. YouTube Kids is a free app for iOS or Android.


About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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