Stadium Starts Up

Sports network Stadium has launched a linear channel at watchstadium.com and on channel 207 of streaming aggregator Pluto TV. Stadium also plans over-the-air availability in September. Stations have not been announced, but since the channel is a rebranding and extension of Sinclair Broadcast Group’s American Sports Network, a look at ASN’s station list may provide a clue.

Back in May, Twitter announced plans to launch Stadium as a 24/7 channel with “exclusive” programming, but so far @watchstadium seems to provide only on-demand videos while directing users to watchstadium.com for the live feed. Watchstadium.com also offers its own slew of on-demand programming.

Separately yesterday, Stadium partnered with Facebook for 15 live college football games from Conference USA and the Mountain West. The action runs from September 2 through November 25. For the schedule, click on this video:

Stadium’s own college football schedule will also run from September 2 through November 25, with 28 games from Conference USA, the Patriot League and the Southern Conference. Check out this press release for the schedule.

Until college football kicks off, Stadium’s live events consist largely of women’s college sports. Today alone, you can access six soccer games live on-demand at the website. A seventh game, Northeastern at Boston University, can be seen live on the linear channel at 6 pm ET.

Stadium’s other programming includes three studio shows, Inside the League (a half-hour show about the NFL, live at 4 pm), Campus Insiders (a half-hour show, live at 4:30) and The Rally (a one-hour news show, live at 6 pm, 11 pm and 1 am).

In addition to the linear channel and on-demand content, Stadium also plans to launch a subscription streaming service called Stadium Plus in the coming weeks. For $4.99 monthly, following a seven-day free trial, it will offer “over 500 exclusive live games, classic events, and commercial-free Stadium TV re-airs and VOD content.”

For more information about any of Stadium’s services, visit watchstadium.com.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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