(Pictured above: ‘Chewbacca Mom’ Candace Payne)
Koeppel Direct, a direct response and digital advertising agency, reports that 59% of people prefer live videos online over live TV, and that 78% of people watch live videos on Facebook.
The firm also said that Snapchat growth slowed 82% after the launch of Instagram Stories, which now has 200 million daily users. YouTube is still tops, however, with more than 1 billion daily users.
“The spike in live streaming views is due in part to people’s response to live footage of Q&A sessions, interviews, events, behind-the-scenes insights, and product announcements shown in real time,” Koeppel Direct said in a press release. “It continues feeding content to a loyal fanbase, while simultaneously attracting new influencers.”
The top YouTube videos from last year included Candace Payne’s “Chewbacca Mom” with 162 million views (live and replay):
… and Ted Yoder’s rendition of Tears for Fears “Everybody Wants to Rule the World” on hammered dulcimer, which garnered 85 million views (live and replay):
For more information and infographics, visit Koeppel Direct.
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