In an indication that online TV services have gone mainstream, audience measurement service Nielsen said its Digital in TV Ratings (DTVR) will now include Hulu and YouTube TV.
Nielsen launched DTVR in 2015 to help programmers and advertising buyers account for all viewers across desktop and mobile devices.
Nielsen will measure audiences watching linear TV through Hulu and YouTube TV on desktops, tablets and smartphones. Regardless of device, if a viewer watches a program and sees the same commercials that ran when the show first aired on TV, that viewer will be included in the program’s standard TV ratings. According to Nielsen, “as long as this digital viewing occurs within the three- or seven-day window, this viewing will contribute to the C3/C7 currency that media buyers and sellers transact on for advertising on TV.”
“Introducing viewership for TV programming streamed on Hulu and YouTube TV into our TV ratings is a big milestone for us,” wrote Nielsen. “We can now provide a more accurate and comprehensive audience view, enabling our clients and the broader industry to more effectively monetize content across platforms.”
You can learn more at Nielsen.
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