Cowboy, Afro Join Sling

(Pictured above: Black Cowboys Association of Brooklyn, photo by Les Luchter)

New western lifestyle and black lifestyle channels are now available to Sling TV subscribers.

The Cowboy Channel, offering “western sports and everything that encompasses the popular western lifestyle,” has launched on Sling’s Heartland Extra package. AFRO, providing an “aura of refreshing and blooming polycultural black content from a wide array of genres,” has launched on Sling’s Lifestyle Extra package.

Cowboy Channel promo:

AFRO sizzle reel:

Primetime and weekend schedules on The Cowboy Channel feature “extensive coverage of rodeo, bull riding, and the wide variety of first-class cowboy/cowgirl competitions.” This week you can catch nightly rodeos. Weekday shows include Gentle Giants (“the world of draft horses), CINCH High School Rodeo, Cowboy Country TV, Best of America By Horseback, The American Rancher and Red Stegall is Somewhere West of Wall Street, as well as live auctions for horses and cattle. For more information, visit

AFRO, which has on-demand content as well as a linear channel, includes primetime movies, a talk show called Point of View, a fashion show called Style Check, and a late-night comedy show, The Lowdown. For more, visit

The Heartland Extra and Lifestyle Extra packages are available for $5 each to subscribers of Sling’s $20/month Orange service or $25/month Blue service.

Sling’s Heartland package also offers Sportsman Channel, Outdoor Channel, World Fishing Network, family friendly movie channel PixL, and Cowboy Channel’s sister rural lifestyle network RFD-TV. Until this past weekend, The Cowboy Channel had been the classic TV channel FamilyNet.

Sling’s Lifestyle package also includes such channels as BET, Cooking Channel, DIY, E!, FYI, Hallmark Channel, Hallmark Movies & Mysteries, LMN, Oxygen, truTV, VH1 and WE tv.


About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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