A new forecast confirms what already seems inevitable – the massive adoption of streaming television.
There will be more than 260 million internet-connected TVs in the US by the end of 2020, a 31% increase, according to NPD Connected Intelligence.
The TV-Connected Device Forecast, based on a survey of 5,000 consumers, says smart TVs – those with built-in apps for Netflix, Amazon and other streaming services — will represent 48% of the growth in connected device ownership. Streaming media players – such as gaming consoles, Roku, Chromecast, Apple TV, Fire TV and Android TV – are expected to contribute 31% of that increase.
“Sales of smart TVs and continued growth in streaming video will contribute to the increase of installed internet-connected TVs,” said John Buffone, executive director, industry analyst, NPD Connected Intelligence. “Additionally, 4K mass market adoption plays an important role, as nearly all 4K TVs are internet capable.”
For more information, visit NPD.
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