Pluto’s Growing Orbit

Variety reports that free, ad-supported internet service Pluto TV has signed a deal with independent film distributor Gravitas Ventures that will add more than 2,000 titles to Pluto’s content library.

The Gravitas films, available on a new, dedicated “Gravitas Movies” channel on Pluto TV, include documentaries such as Banking on Bitcoin, American Jesus and For the Love of Spock; comedies such as If I Were You (starring Marcia Gay Harden and Aidan Quinn), 3 Geezers (Tim Allen and Kevin Pollack) Love Sick (Matt Leblanc and Chevy Chase); dramas such as Any Day (Sean Bean and Eva Longoria), Bleeding Heart (Jessica Biel), and Apartment Troubles (Will Forte and Jeffrey Tambor); and horror flicks Bloodrunners (Ice-T), Blind Malice (Grace Zabriskie) and Needlestick (Lance Henriksen).

Over the last month, Pluto TV has expanded aggressively thanks to additional partnerships with MGM, Lionsgate and Warner Bros. The service is also adding shows in deals with CNN’s Great Big Story, Hearst Entertainment, Al Jazeera Entertainment, The Orchard, Defy Media, Machinima, Studio71, Tastemade and others. Pluto TV already has content partnerships with Fremantle, Endemol Shine International, Yahoo, CNBC, Cheddar and Mashable.

Pluto TV also just launched free video-on-demand.

Offering more than 100 channels, Pluto TV is accessible for free via a range of connected TV platforms and mobile devices. For more information, visit www.Pluto.TV.

If you prefer your films commercial free, Gravitas titles can also be purchased or rented individually through a variety of platforms including iTunes, Google Play, Amazon, Vudu and others. Prices vary. Banking on Bitcoin, for example, can be rented for $3.99 in SD, or $4.99 in HD on Vudu.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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