‘Binge On’ ‘Eros Now’

Subscribers of T-Mobile’s video streaming program Binge On will soon be able to stream Eros Now, an online Indian entertainment service, without incurring data charges, Eros Now announced. An availability date was not given.

In its agreement with the wireless carrier, Eros Now says approximately 71.5 million T-Mobile customers in the US will be able access Eros Now’s library of Bollywood and regional language films, music, and originals, as long as they have a qualifying T-Mobile plan.

Eros Now, which offers video content with English and Arabic subtitles, claims 55 million registered users worldwide. Basic service is free and includes a limited number of titles, sans subtitles; the premium service, in HD with subtitles and “unlimited” content, costs $7.99 per month. To subscribe to Eros Now, visit erosnow.com.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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