Kids R Content Kings

It’s been a big week for kids’ programming initiatives –on traditional pay TV, subscription streaming, and over-the-air.

On the cable/satellite/telco front, NBCUniversal said its Sprout channel for pre-schoolers will transform into Universal Kids come September, adding 6- to 11-year-olds into its mix.

For streamers, Cinedigm announced a Tuesday, May 23launch for Dove Kids, a 24/7 channel targeted at 5- to 12-year-olds. Dove Kids will be available immediately to subscribers of Cinedigm’s family-friendly Dove Channel video-on-demand service.

Dove Kids follows last fall’s debut of Dove Channel’s first linear channel Dove Now, which itself runs kids’ programming blocks in the morning and early afternoon. Dove Channel, costing $4.99 a month, is available online, via smartphone apps, on Roku and Samsung Smart TVs, via Amazon Prime, and on LeEco devices. For more info, visit

For broadcast viewers, Sinclair Broadcast Group — the largest station owner/operator in the US — said it will launch a daily three-hour programming block called KidsClick on Saturday, July 1. Airing Mondays through Fridays at 6 am and Saturdays/Sundays at 7 am ET/PT, Sinclair said KidsClick will be available initially on many of its stations and via national over-the-air channel This TV, as well as online, and over various other platforms.

While NBCUniversal announced the titles of several shows that will run on Universal Kids, specific content details for Dove Kids and KidsClick were unavailable. For a sampling of what might run on Dove Kids, you can check out Dove’s current kids’ offerings. ThisTV currently runs a three-hour block of kids’ shows – including such titles as Wild About Animals, Get Wild and Wild World — at 10 am ET on Sundays.




About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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