‘This is for Toronto’

The Urban Movie Channel, a subscription streaming service showcasing African-American and “urban” entertainment, will premiere the documentary This is For Toronto on Friday, April 14.

Co-produced by Potential Films and Outspoken Media Group, This is For Toronto is a valentine to North America’s fourth largest city, exploring “the rise of entertainment culture in the Canadian mecca and the global impact that it has been making on the industry.”

“The Canadian entertainment market has been overlooked for years. We felt it was time to enlighten people across the globe about our accomplishments and milestones worldwide,” said Sheldon Shaw, founder of Potential Films.

You can watch This is For Toronto online at UMC.tv, as well as on a range of devices.

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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