NFL ‘Prime’ Time

Amazon Prime has secured the exclusive rights to live-stream Thursday Night Football next season, outbidding Twitter and Facebook, among other rivals, according to news reports in The Wall Street Journal and numerous other media outlets.

It’s a $50 million, one-year deal with the NFL for the the 10 games broadcast by CBS and NBC. Twitter had paid $10 million for streaming rights to the past season.

As The New York Times wrote, some would-be cord-cutters are reluctant to give up their cable/telco/satellite subscriptions because of sports packages. The Amazon-NFL deal could be the first in a series of moves by SVODs onto previously secure cable turf. The Times also noted that the NFL, confronting falling TV ratings, has grown worried about capturing younger viewers who don’t watch football via “traditional” viewing platforms.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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