Amazon Prime has secured the exclusive rights to live-stream Thursday Night Football next season, outbidding Twitter and Facebook, among other rivals, according to news reports in The Wall Street Journal and numerous other media outlets.
It’s a $50 million, one-year deal with the NFL for the the 10 games broadcast by CBS and NBC. Twitter had paid $10 million for streaming rights to the past season.
As The New York Times wrote, some would-be cord-cutters are reluctant to give up their cable/telco/satellite subscriptions because of sports packages. The Amazon-NFL deal could be the first in a series of moves by SVODs onto previously secure cable turf. The Times also noted that the NFL, confronting falling TV ratings, has grown worried about capturing younger viewers who don’t watch football via “traditional” viewing platforms.
- Pluto TV En Español - May 5, 2021
- Siblings’ Bad Road Trip - May 3, 2021
- Time-bending Spycraft - April 30, 2021
- Troubled Siblings and Murder - April 28, 2021
- ‘Romeo & Juliet’ Film on PBS - April 23, 2021
- Chicken, Statue on Peacock - April 21, 2021
- ‘Midsomer Murders’ Season 22 - April 19, 2021
- ‘Beverly Hillbillies’ Binge - April 16, 2021
- AMC+’s Cold War Thriller - April 14, 2021
- ‘Pray, Obey, Kill’ Docuseries - April 12, 2021