Amazon Rules ‘Daytime’

(Above: Cast of ‘The Bay’ at the the 2106 Daytime Emmys)

Amazon Prime has grabbed 50 Daytime Emmy Award nominations, behind only CBS’s 71, and tied with the combined total for broadcast syndicators. Among the other big three subscription streaming services, Netflix received 36 nods and Hulu none.

Amazon’s soap opera The Bay, which has already won four Emmys including last year’s trophy for Outstanding Digital Daytime Drama, led all streaming shows with 10 nominations. Trollhunters, Netflix’s animated “epic saga” from Guillermo del Toro, was the next most-nominated streaming show with seven nods.

The Bay was again nominated for Digital Daytime Drama this year, along with fellow Amazon shows Tainted Dreams and Red Bird, the free YouTube series Tough Love, and Venice the Series, whose latest season is available to rent at Vimeo.

One of Trollhunters’ nominations came in a category called Special Class Animated Program, which boasts three other streaming nominees, all of which can be found for free on YouTube: The Boy Who Learned to Fly, A Love Story, and Taking Flight.                                                                                                  

Amazon’s Annedroids was the only streaming show recognized for Children’s or Family Viewing Series. Likewise, Amazon’s Bookaboo was the sole streaming nominee for Pre-School Children’s Series.

Streaming services fared better in the Children’s Animated Program category, with Amazon’s Lost in Oz: Extended Adventure joining Netflix’s Dragons: Race to the Edge and The Mr. Peabody & Sherman Show.

In the Pre-School Children’s Animated category, it was Amazon with two nominations (The Snowy Day and Tumble Leaf) and Netflix with one (Ask the StoryBots).

Other streaming nominees in program categories included:

Culinary Program

Eat the World with Emeril Lagasse (Amazon)

Travel and Adventure

Jonathan Bird’s Blue World (free on YouTube)

Wonder Women, (on Feeln, Hallmark Cards’ subscription service)

Talk Show/Informative

Larry King Now  (free on Ora.TV)

Special Class Series

Working in the Theatre (free from the

 Special Class Special

Bookaboo’s New Year’s Eve Special (Amazon)

Special Class – Short Format Daytime Program

The American Dream Project (Netflix)

Clarify (free via Spotify) 

HealthiNation Films (free on Facebook)

The 44th Annual Daytime Emmy Awards, ostensibly honoring content shown between 2 am and 6 pm local time in 2016, will take place Sunday, April 30, in Pasadena, Calif. The National Academy of Television Arts & Sciences did not provide a time, nor say if the event would be televised or streamed.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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