YouTube: ‘Monster High’

“We are monsters, say it proud. We are monsters, say it loud.”

Mattel Creations, Mattel Inc.’s content creation division, will produce an animated series for children based on its Monster High brand of movies, videos, games, apps and other products.

Monster High: The Adventures of The Ghoul Squad will be available first on YouTube and YouTube Kids, the first time Mattel will have premiered an entire series on the platform. A premiere date has not been announced.

The series will consist of 10 11-minute episodes released weekly. Mattel promises the show will be “action-packed with all the same ghoulish charm and humor loved by Monster High fans, with an emphasis on friendship, family and working together.”

Returning Monster High characters include “Draculaura, Frankie, Clawdeen and their ghoul friends,” as they “combine their wits and abilities as they travel to exotic locations, solve spine-tingling mysteries and rescue lost monsters all over the world.”

A 44-minute special complimenting the series, will also be available for streaming.

“By creating content specifically for YouTube and YouTube Kids, we are recognizing that series content is not just for linear or SVOD,” said Mattel’s chief content officer, Catherine Balsam-Schwaber. “YouTube Kids is a leader in reaching children aged 6-11 so, it’s the right platform for the Monster High content and fans.”

You can watch the trailer for the upcoming theatrical release, Monster High: Electrified, right here:

(Featured image is a screenshot from YouTube.)

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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