Live Video Declines

The percentage of people watching live video on social media platforms declined marginally in the last half of 2016.

Research from UBS Evidence Lab, reported by eMarketer, revealed that 36% of internet users had watched live video as of a November survey, down from 38% in June.

Most notably, YouTube lost ground, with 16% of those surveyed stating they watched live videos on the platform, down from 21% in June. Snapchat was the third most popular channel for live videos despite a viewership drop of two percent. Other platforms experiencing declines were Periscope, Meerkat, YouNow and Twitter.

Facebook, however, bucked the trend, with viewership at 17%, up from 14% over that period.

The dip in viewing could be attributed to the infancy of the live-streaming market, according to eMarketer senior analyst Paul Verna.

Millennials represent the biggest audience for live video, with 63% having watched and 42% having created content.

To read more, visit eMarketer.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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