The percentage of people watching live video on social media platforms declined marginally in the last half of 2016.
Most notably, YouTube lost ground, with 16% of those surveyed stating they watched live videos on the platform, down from 21% in June. Snapchat was the third most popular channel for live videos despite a viewership drop of two percent. Other platforms experiencing declines were Periscope, Meerkat, YouNow and Twitter.
Facebook, however, bucked the trend, with viewership at 17%, up from 14% over that period.
The dip in viewing could be attributed to the infancy of the live-streaming market, according to eMarketer senior analyst Paul Verna.
Millennials represent the biggest audience for live video, with 63% having watched and 42% having created content.
To read more, visit eMarketer.
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