Industry research firm eMarketer has released a report showing the two predominant ways companies make money in the US digital video market: advertising and subscriptions.
Social-based platforms YouTube and Facebook are described as leaders in video advertising, with 60% of all digital ads purchased programmatically, that is, via a computer program.
The transition to video programmatic ad purchasing is happening at light speed. eMarketer said US advertisers spent $6.18 billion on programmatic digital ads in 2016, up from $3 billion in 2015 or 39% of all digital ad spending, and predicts that programmatic digital ad spending will reach $10.65 billion, or 74% of all ad spending, by 2018.
Meanwhile, eMarketer noted, SVOD services such as Vimeo, Hulu and Amazon “have doubled down on subscription-based approaches.” Vimeo announced a video subscription plan in November, and in August Hulu said it would discontinue free access in favor of ad-free $11.99 monthly and $7.99 limited commercial plans.
You can read more here. The entire report, “Q4 2016 Digital Video Trends: Monetization, Audience, Platforms and Content,” is available to eMarketer PRO customers.
- Pluto TV En Español - May 5, 2021
- Siblings’ Bad Road Trip - May 3, 2021
- Time-bending Spycraft - April 30, 2021
- Troubled Siblings and Murder - April 28, 2021
- ‘Romeo & Juliet’ Film on PBS - April 23, 2021
- Chicken, Statue on Peacock - April 21, 2021
- ‘Midsomer Murders’ Season 22 - April 19, 2021
- ‘Beverly Hillbillies’ Binge - April 16, 2021
- AMC+’s Cold War Thriller - April 14, 2021
- ‘Pray, Obey, Kill’ Docuseries - April 12, 2021