Early iTunes Movie Access?

Bloomberg reports that Apple is negotiating with Hollywood studios to make movies available on iTunes, possibly as early as two weeks after they’ve been released to theaters.

Studios 21st Century Fox, Warner Bros. and Universal Pictures want to offer high-priced (possibly $25-$50) home-video rentals of new movies shortly after they open in theaters. A chief concern, of course, is piracy and whether Apple can develop an encryption that protects films from illegal copying and distribution.

Studios could select a technology platform other than iTunes. Napster Founder Sean Parker is reportedly trying to create a similar service but hasn’t made much headway, according to Variety.

You can read more at Bloomberg.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

View All Articles

Leave a Comment