What is the top streaming video service?
Unsurprisingly it’s Netflix, per industry research firm Parks Associates, which has released its latest ranking of the top subscription over-the-top (OTT) video services based on paid subscriber numbers.
Parks Associates’ Top 10, which excludes transactional and ad-based services, follows:
- Amazon Video (Amazon Prime)
- WWE Network
- Sling TV
- HBO Now
- CBS All Access
“These services have increased their subscriber base over the past year,” said Brett Sappington, senior director of research, Park Associates. “The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user and subscriber bases that they have built over the past several years.”
Sappington said that Showtime and CBS All Access have made “a significant push into the OTT space,” and that “Sling TV has continued to evolve its offering.”
The report also identified “the return of the living room,” with more viewers watching OTT content on connected TVs.
“We are clearly seeing OTT video moving to the television,” Sappington said. “OTT users watch OTT services on their TV screens between 17-20 days per month, much more than platforms such as a PC, smartphone, or tablet.”
Parks Associates found that 63% of U.S. broadband households subscribed to an OTT video service as of the third quarter of 2016, up from 57% at the beginning of 2015.
On a separate note, The Savvy Screener reported yesterday about eMarketer’s research into Amazon Prime Video’s vault to the number two position.
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