Prime Video Growing Fast

Industry research firm eMarketer reports that Amazon Prime is the fastest growing streaming video service.

Amazon will have 76.2 million users this year, about 3 million more than previously projected. Netflix, meanwhile, still leads with 120 million users, although that figure falls slightly below last year’s forecast.

emarkter

Hulu, which no longer offers a free, ad-supported plan, will see a drastic reduction in its US customers this year, eMarketer predicts, with a 50% decline to 30 million users this year. After that, the firm expects Hulu to grow only slightly through 2020.

Amazon Prime Video’s growth is attributed to its unbundling from Amazon’s annual shipping plan, allowing customers to subscribe separately to the streaming service on a per-month basis. Amazon video will grow 16.5%, “making it the fastest-growing over-the-top (OTT) service of those covered in the forecast.”

“Amazon’s growth in digital video viewers is driven by three factors: the success of its Fire TV streaming devices, the roll-out of a standalone streaming video service, and its increased investment in original content, which the Boston Consulting Group estimates at $3.2 billion this year, second only to Netflix among video platforms,” said eMarketer senior analyst Paul Verna. “Netflix has a larger user base and therefore less room to grow, but it continues to add subscribers in the US and elsewhere thanks to the appeal of its original shows.”

You can read more at eMarketer.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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