Xumo Expands to LG Smart TVs

Xumo, the aggregator of ad-supported Internet video for smart TV and mobile devices, has just expanded to LG smart TVs under the branding of “Channel Plus.”

The service is part of a software update for LG’s webOS 3.0 platform on such smart TVs as its Oled and Super UHD models. The Xumo channels appear alongside digital broadcast channels in a single on-screen program guide.

Xumo, which has deals with such publishers as Time Inc. and Condé Nast Entertainment, carries some 50 channels. They cover entertainment (e.g., Buzzfeed, PBS Digital Studios and the upcoming People/Entertainment Weekly Network), news (e.g., Bloomberg Politics, The Young Turks), lifestyle (e.g. Cooking Light, bon appétit), fashion (e.g., Glamour, Vogue), comedy (e.g.,The Onion, Cracked) and sports (e.g., Field & Stream, Sports Illustrated).

In addition to Channel Plus on LG, Xumo offers an app for Magnavox, Philips, Sanyo, Panasonic and Vizio smart TVs. Xumo is also available on Roku and iOS.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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