The Olympics Will Refuse to End!

The Rio Olympics haven’t even started, but now you have something to look forward to as soon as the closing ceremonies end on Aug. 21 – the launch of the Olympic Channel, which will be available worldwide at or via smartphone apps.

The International Olympic Committee promises original shows and series, as well as live events.The IOC said the original programming “will include both short-form and long-form content, focusing on elite athletes, their quest for success and sport around the world.” For examples, check out the IOC’s YouTube page.

The IOC didn’t provide any examples of live events, possibly because streaming rights for such content are held by each country’s local media (e.g, NBC in the US). “After the launch of the global digital product in August,” the IOC said in its press release, “the Olympic Channel intends to foster partnerships with other Olympic stakeholders, including rights-holding broadcasters and National Olympic Committees to develop localized versions of the Olympic Channel. Localized versions will offer language-specific user experiences on digital platforms, and will also include linear television programming options.”


About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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