Twitter to Stream MLB, NHL

Augmenting its role as a sports broadcaster, Twitter will soon live stream weekly out-of-market games from Major League Baseball (MLB) and the National Hockey League (NHL).

The news comes on the heels of last week’s announcement that the social media platform will expand its content relationship with the NBA.

Twitter users will be able to view the once-a-week games for free, without logging in. A schedule of accessible games will be released at a later date. Twitter’s streaming rights for all of the new sports programming come through MLB Advanced Media LP (MLBAM), MLB’s “interactive media and internet company.”

120 SportsIn addition to MLB and NHL games, Twitter will also live stream The Rally, a “nightly, multi-sports highlights show” produced exclusively for the platform by 120 Sports, an Over-the-Top (OTT), aka Internet-based, TV network. The Rally will be “Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games,” said Kenny Gersh, MLBAM’s executive vice president for business.

The Rally will use Twitter’s live trending topics to determine what is discussed and analyzed on each show. Producer 120 Sports already offers more than 50 hours “of live or original content and over 750 on-demand video clips each week.”

You can watch at or download the app in the iTunes App Store or on Google Play.


About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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