Rolr: A ‘Movie Karaoke’ App

ROLR_scenes

Rolr (pronounced “roller’) said it has been working with several major film studios – including Paramount, Sony, Universal and Warner Bros. – on its new iOS app that allows users to “act out” scenes from popular movies with other users. The app currently features scenes from 45 films, ranging from 1954’s Creature from the Black Lagoon to now-in-theaters Central Intelligence. An Android version is expected soon.

After choosing a film, scene and character, an in-app teleprompter guides users to record their role. They can then invite others to be their co-stars.

Rolr was founded by actor Edward Kerr, who has a recurring role on Freeform’s Pretty Little Liars. Kerr describes the app as a movie version of karaoke. “Rolr is essentially an acting machine – a way for people to express their own personalities and experience what it’s like to play the role. Our goal is to literally get the world to act together by bringing people of all ages and interests into entertaining interactions within the context of popular scenes from film and television.”

Rolr has also been targeting social media influencers, actors and comedians to use the platform to connect with fans, citing actors Steph Barkley and Jamie Costa as two examples.

ROLR_video_v2 from ROLR on Vimeo.

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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