Cozi TV’s July 4 ‘Howdy Doody’ Marathon

The Howdy Doody Show is a cultural touchstone in the lives of baby boomers and a symbol of the US post-war era.

In a fitting tribute to what today seems to be the halcyon days of Americana, Cozi TV plans to celebrate this July 4 with a combined Howdy Doody marathon and Howdy Doody for President campaign special.

The marathon will consist of nine episodes from the show’s 13-year run (1947-1960), their first showing since they originally aired more than half a century ago.  The campaign special will also allow present-day Howdy Doody to weigh in on the 2016 presidential campaign.  Howdy will share “some choice remarks about our current presidential candidates,” Cozi TV announced.

There will also be new introductions for each marathon episode, as well a new compilation of footage from Howdy’s own presidential campaigns in 1948 and 1952.

Here’s a look at Howdy’s 1948 presidential campaign:

https://www.youtube.com/watch?v=-FOJNyPJ4Lk

The exclusive original content was written and directed by Alan Goodman, Cozi TV’s consulting creative director, and produced by Burt Dubrow, executive producer of the Dr. Drew Show for HLN, and former road manager for “Buffalo” Bob Smith’s 1970s college tour appearances. Smith, who passed away in 1998, created the character of Howdy Doody, voiced the puppet, and was his on-air co-star.

Clips of original ‘live commercials’ for Hostess Twinkies, Wonder Bread, Tootsie Roll and other sponsors will be viewable at COZITV.com.

The marathon starts at 9 am and continues to 3 pm on July 4 (check local listings).

If you’re not a cable, satellite, or telco subscriber, go here for a list of Cozi stations.

Produced at 30 Rockefeller Center, The Howdy Doody Show was the first nationally televised children’s television show.  In 1955, it became the first NBC show to broadcast in color. The series aired a total of 2,543 episodes during its original run.

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About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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