Next on Netflix: Video Downloads?

Netflix is now building a feature that will allow subscribers to download content for offline viewing, according to LightReading.

The industry trade publication quotes Penthera COO Dain Taitz, whose company develops video downloading technology for Comcast, Charter Communications and Starz Entertainment, among others.

“We know from our sources within the industry that Netflix is going to launch this product,” said Taitz.

Frost & Sullivan Principal Analyst Dan Rayburn confirmed the rumor to LightReading, stating “We’ve been hearing for months now that they are in fact going to roll something out soon.”

There was no confirmation from Netflix, although the company did float the possibility of video downloads earlier this year.

Netflix currently offers three streaming subscription packages: $7.99 for the basic, standard definition (SD) plan that allows one person to stream at a time; $9.99 for high definition (HD) streaming and two-person streaming; and $11.99 for Ultra High Definition (Ultra HD), also known as 4K, with four-person streaming.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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