‘Thrones’ Streaming Audience Rises Sharply

For many Games of Thrones fans, last Sunday’s epic battle between the armies of Jon Snow and Ramsay Bolton unfolded on a smartphone screen.

Jon Snow

According to data offered exclusively to USA Today, the show’s streaming audience is growing by leaps and bounds.

The HBO Now and HBO Go digital platforms have averaged 2.5 million streams per episode (through June 17), a dramatic 70% increase over last year. Across all platforms, the series has averaged 23.3 million viewers, up 15%.

The HBO Now app allows consumers without a cable or satellite subscription  to stream HBO programming online for $14.99 per month. It launched in April 2015 and, as of January 1, 2016, claimed 800,000 subscribers. HBO Go, which launched in 2010, allows cable network subscribers to view HBO content on mobile devices or remotely.

Other flagship series, such as the comedy Silicon Valley, saw 37% increase in streaming viewership over last year. Veep, which follows Silicon Valley Sundays at 10:30 pm, saw a 40% rise in online viewers.

You can read the USA Today story here.

You can subscribe to HBO Now here.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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