‘Pets’ and ‘People’ On Xumo

In a deal with Jukin Media, a curator of user-generated video, Xumo, an aggregator of ad-supported Internet video for smart TV and mobile devices, will debut two more channels — The Pet Collective and People Are Awesome.

The Pet Collective, which gathers top trending video clips and memes featuring animals, claims to have topped 3 million fans worldwide.

People Are Awesome, which showcases average people doing incredible things, reports tens of millions of views and has a Facebook page with more than 4.2 million followers.

The news comes on the heels of Xumo’s addition of Jukin’s Fail Army to its service in March.

Xumo claims to reach nearly 20 million devices in the United States through smart TV apps. The service has announced numerous other content partners including Time Inc., Condé Nast Entertainment, Bloomberg, Reuters, PBS Digital Studios, Mashable, and The Onion.

About Larry Greenberg

A former local beat reporter and film critic, co-founder Lawrence Greenberg has more than 25 years’ experience as a writer and public relations executive.

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