Industry analyst firm Digital TV Research predicted that Internet-delivered, aka Over-The-Top (OTT), television and video revenues in both Canada and the US will reach a combined $24.39 billion in 2021, up from $2.67 billion in 2010 and $15.39 billion in 2015.
The new report, North America OTT TV & Video Forecasts, said there were 81.81 million Subscription-Video-On-Demand (SVOD) subscribers for movie and TV services (excluding content such as sports) at the end of 2015 and that the number could climb to 109.59 million by 2021.
“It is important to stress that these figures are gross – some homes take more than one SVOD platform – especially in the US,” Simon Murray, report author and principal analyst at Digital TV Research, cautioned in a statement. “From the 101 million US total in 2021, we forecast that 25 million will be secondary SVOD subscriptions. Therefore, the average US SVOD user will pay for 1.33 subscriptions. Putting it another way, there will be 76 million US primary SVOD users by 2021.”
The report also said advertising will become the main internet television revenue source in 2018 as the subscription sector matures. Advertising on these sites accounted for $5.65 billion in 2015 and could reach $10.98 billion in 2021.
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