Warner Bros. Digital Networks Takes Shape

Warner Bros. formed a new division, Warner Bros. Digital Networks, to focus exclusively on digital and OTT (Over-the-Top) video services – in other words, TV shows and movies not tied to cable or satellite. The company said to expect announcements of more streaming services in the coming months.

warner-bros-logoWarner Bros.-owned digital networks already include DramaFever, an ad-supported free service featuring TV shows and movies from Asia and Latin America, and Warner Archive Instant, a subscription on-demand service for shows and movies from the studio’s vast library. The new division will also manage Warner Bros’ investments in the athlete-powered site Uninterrupted, a partnership with LeBron James and Maverick Carter; and in Ellen Digital Ventures, a partnership with Ellen DeGeneres whose projects include Ellentube.

Warner Bros. Digital Networks will also work closely with sister Time Warner divisions Turner, whose TCM channel recently teamed with the Criterion Collection to launch a classic film subscription service Filmstruck, and with HBO, which offers the standalone HBO Now.

Craig Hunegs was named president of the new division and will also retain his responsibilities as president, business and strategy, for Warner Bros. Television Group.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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