New Content Lures More Subscribers to Netflix

 

TheStreet’s Andrew Hedlun writes that streaming giant Netflix’s future is looking rather rosy, at least short term, thanks to new content-driven subscriber growth.

Hedlun refers to a Cantor Fitzgerald report highlighting Netflix’s new original television series and features, as well as plans to exclusively stream popular Walt Disney films and television programming. The report correlates the release of original content with an increase in subscribers and noted a gain of 2.2 million U.S. subscribers in the first quarter of 2016, exceeding the 1.8 million new customers that had been anticipated.imgres-2

Netflix, which has introduced such popular series as Bloodlines, House of Cards and Orange is the New Black, recently announced it will add the following films this summer:

June

      • Jurassic Park, Jurassic Park: The Lost World, Jurassic Park 3 (June 1)
      • Spotlight (June 22), the true story of the Boston Globe investigation into child abuse at the Catholic Archdiocese, featuring Mark Ruffalo and Rachel McAdams
      • Netflix original film The Fundamentals of Caring (June 24), starring Paul Rudd

July

      • The Big Short (July 6), the tale of the U.S. mortgage bubble, with Steve Carell, Ryan Gosling and Christian Bale
      • Brahman Naman (July 7), another Netflix original film, which is described as American Pie in 1980s India
      • Tallulah (July 29), with Allison Janney and Ellen Page

August

  • Netflix premiere The Little Prince, an animated film based on the children’s book, featuring the voices of Jeff Bridges, Rachel McAdams, Ricky Gervais, Marion Cotillard and James Franco

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About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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