Golden Trailer Noms

Netflix’s “She Rules,” below, which ran during last year’s Emmy Awards, has received a nomination as Best Promo for a TV Network from The Golden Trailer Awards, which honor movie and TV marketing. Other nominees in the category are PBS, FX, ABC and USA.

The Savvy Screener pored over 115 other categories to find other key streaming nominees we could share, but unfortunately the info provided in the official nominees list too often gave us scant info to go on. For example, just try Googling a promo tiled “Uncensored” for Netflix’s Chelsea, which was nominated as Most Original TV Spot, Trailer or Teaser.

A polite request to the Golden Trailer folks for next year: please provide links to videos or art, so that we — and our readers — can better understand exactly what you’ve nominated!

On the other hand, we may have found the correct video for Netflix’s Unbreakable Kimmy Schmidt “Hamilton” promo, nominated in the same category:

Netflix’s Facebook campaign for The Crown, meanwhile, received two nominations – for Most Innovative Advertising and Best Trailer/Byte.  See samples at the Paradise agency website.

While Netflix shows received the bulk of the Golden Trailer nods given to streaming shows, Hulu’s The Handmaid’s Tale was nominated in the category of Best Drama/Action TV Series Poster. We saw the Hulu poster a lot on the subway and would love to show it to you, but couldn’t find it on the web. So, instead, here’s what we believe might work for the “Chelsea Does” key art that received a nomination for Best Comedy Series Poster:

So a polite request to the Golden Trailer folks for next year: please provide links to videos or art, so that we — and our readers — can better understand exactly what you’ve nominated!

The Golden Trailer Awards will take place Tuesday, June 6, at the Saban Theater in Beverly Hills, with Wayne Brady hosting. For more info, visit www.goldentrailer.com.

About Les Luchter

Les Luchter is a former managing editor of Multichannel News, editor-in-chief of Cable Marketing, and news editor of Broadcast Week.

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