A Leichtman Research Group study points to the rapid adoption of internet-connected TVs in US households.
The consumer research firm reports that 65% of US homes have at least one internet-connected TV. That figure is up from 44% in 2013 and 24% in 2010.
Among connected homes, 74% have more than one internet TV connection — through video game systems, smart TVs, Blu-ray players or standalone devices such as Roku, Apple TV, Chromecast and Amazon Fire TV.
Among the approximately 1,200 adults surveyed, 70% of connected TV owners said streaming services like Netflix are easy to access.
Leichtman’s research also found more connected TV devices (2.1 per household) than pay-TV set-top boxes (1.8 per household).
“New forms of competition from Internet-delivered video via connected TVs, along with technological innovations in the pay-TV industry, are allowing consumers to choose more options for accessing and watching TV than they have ever had before,” said Bruce Leichtman, president and principal analyst for Leichtman.
You can ready the LRG study at HD and Connected TVs XIII.
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